DEFYING DOOM

Leading Urgent Large-Scale Transformations.

Defying Doom is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will find this both an inspiring and practical approach.

Defying Doom is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will find this both an inspiring and practical approach. Nothing will swoop down to remove your challenges, but the framework explained in this book carves a clear path toward transforming an organization, as opposed to sinking into decline. This framework is grouped around three simple steps: What´s the story? Who´s on board? Getting things done.

The framework is made tangible and practical through concrete examples and the real case studies of Telefónica, IBM and Apple included in the book.

OPINIONS & REVIEWS

OPINIONS AND REVIEWS

“Bernardo talks to us about the importance of facing reality with facts, with data and with signs that we often have before us and do not want to see. He presents us with concrete tools that we can use to be able to elaborate that history, our history, behind the necessary transformation that we must face and how to achieve the alignment of all the people who must necessarily intervene in the process.”

Nando Parrado

Speaker and author of “Miracle in the Andes”.

“The organizational change of companies that have been successful during many years is one of the most complex challenges their senior managers must tackle. Bernardo Quinn offers an accurate diagnosis about the nature of those difficulties and presents a clear and practical conceptual framework that helps senior managers design and carry out a change process of this importance. This book will be very useful for many companies that need to deal with such a significant challenge.”

Jordi Canals

Professor and former Dean of IESE Business School

“Bernardo presents, in this book, a simple and practical method to tackle the changes we are experiencing in our companies. The examples, the drawings and the model itself, devised in three steps, make this text user friendly, pleasant to read, and easy to remember. It is, undoubtedly, a book to recommend these days.”

Eduardo Caride

Former President Telefónica Hispanoamérica and Executive Committee member of Telefónica.

“Defying Do mis not just another book about organizational change. It is a roadmap for success in any kind of transformation process; based on a broad experience, with a clear view of the facts and focused on the main element of change, i.e. the people. The reading of this book is essential for senior managers and for all those anxious to learn the key elements of change.”

Luis Tredicce

Arthur Andersen Senior Business Consulting Partner for North America and member of the Executive Committee of Bearing Point Europe.

“Companies need to accelerate their transformation processes to match the speed at which their industries are changing. If they don´t do this, they are doomed to age and, eventually, die. This book is a wonderful and practical conceptual framework for leaders to come to the rescue of companies with ageing symptoms. It will definitely be essential for all those leaders who strive to keep their companies forever young.”

Luis Huete

Professor at IESE Business School

“Defying Doom recounts and explores genuine nightmares - lived survived and avoided – in different corporate scenarios. These stories inspire executives not only to overcome but also to emerge stronger from certain situations despite uncertain and shifting environments. Quinn offers us a vivid and humane reading, full of tangible solutions for the 21st century executive.”

Rory Simpson

Chief Learning Officer Telefonica

“In a changing context, in which I believe that all companies of all sectors need to reconsider their way of doing things, Defying Doom provides a practical and simple recipe to understand the challenges that lie behind the transformation of a specific business. The stories and anecdotes Quinn brings to us describe to perfection the actual challenges companies encounter when they need to change their course of action.”